Thinking About A New Website?
If you’re thinking of investing in a new and improved website, you and your team will want to answer some important questions. How effective is your current site? What role do you want your new website to play? How will you know the if the new site was a success? What functionality is imperative to have on your new site to support sales, customer service and management? The attached...
Read MoreBranding: Beyond the Hype
There’s a lot of hype surrounding branding for independent financial advisors; and there’s also some skepticism. Branding is often portrayed as Tinseltown in contrast to the value driven services and client experience you deliver which are more like Steel-town. Pumping up branding to Hollywood status is irresponsible and incorrect. Here is the naked, unabashed truth: branding alone...
Read More7 Simple Website Truths
There are many ideas about what a successful website is or isn’t. After 11 years of building website for financial professionals, here’s our take: It’s not “build it and they will come”. Build it then send them there. Your website always precedes you. Invest in your website. Brevity wins, always. Don’t write a book. Write a sentence, or two. Simple text wins, always. Use...
Read MoreWeb Site Jargon Demystified
One of the many things we do at TactiBrand is build web sites. A lot of work and collaboration goes into working with you before we get to the web site but at the end of the day, your web site is often one of the first impressions your prospects have of you. This article is not about branding or focus or message or growing your business. This article is about the technical side of a web...
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When NOT to Invest in Marketing
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Thinking About A New Website?
Jul 15
