8 Critical Questions to Establish Value
I’ve been re-reading an incredible book, “Value-Based Fees” written by Alan Weiss. Alan talks about how to charge – and get – what your worth. While this book was written for consultants, I see financial advisors as consultants more than I see them as sales people – so I think it has tremendous relevance and value. Below are eight questions that you can frame for...
Read MoreSuccess Made Simple
Review written by Jeff Cornwall Beyond the remarkable five year business survival rate of about 90%, Wesner offers some wonderful insights into the Amish culture and how it shapes their entrepreneurial nature. The Amish look at entrepreneurial success in ways that go well beyond financial success. Owning a business allows the Amish to have more time with family, as most of the businesses employ...
Read Morebetter motivator: money or autonomy?
There’s a great book by Warren Bennis, Organizing Genius, in which he discusses the secrets of creative collaboration; how to organize groups to do extraordinary things. Warren talks about the groups’ WHY as being a driving force then he discusses how great leaders get out of the way of the groups collective and individual genius (more about this book later in post). Recently I came...
Read MoreMaverics at Work
- by William C. Taylor and Polly Labarre – I can’t remember when I last read a book that I just “knew”, from the first few pages, I would read again and again. I had my highlighter out from the first paragraph to the last juicy tidbit of the end-notes. The book lives up to its promise of “inventing a more exciting, more compelling, more rewarding future for...
Read MoreThe 22 Immutable Laws of Branding
- Al Ries and Laura Ries – This is a back to basics informative book about creating your brand. It covers everything from how to select a business name to creating your message and your design. Beware, The 22 Immutable Laws of Branding will likely challenge the way you think about Brands and Marketing; the good, the bad and the ugly. Here’s an example: The objective is to create...
Read MoreGroundswell
- Charlene Li and Josh Bernoff – Like it or not, your clients or prospects are talking about you or your practice in Social Media networks right now. There is no escaping the fact that the “word of mouth” landscape has changed forever. Groundswell is full of examples of the mistakes some businesses have made in trying to work against the Social Media phenomenon as well as...
Read More-
8 Critical Questions to Establish Value
Feb 16 -
How to Start a Movement
Aug 17 -
When NOT to Invest in Marketing
Jul 17 -
Thinking About A New Website?
Jul 15
