- Al Ries and Laura Ries –

This is a back to basics informative book about creating your brand. It covers everything from how to select a business name to creating your message and your design.

Beware, The 22 Immutable Laws of Branding will likely challenge the way you think about Brands and Marketing; the good, the bad and the ugly.

Here’s an example:

The objective is to create in the mind of the prospect the perception that there is no other product on the market quite like your product.

That is no easy task. This book is a good getting-started how to guide. If you are looking to revamp or re-energize your practice, it would be well worth reading this book before engaging professionals to help you through the process.