- Charlene Li and Josh Bernoff –

Like it or not, your clients or prospects are talking about you or your practice in Social Media networks right now. There is no escaping the fact that the “word of mouth” landscape has changed forever.

Groundswell is full of examples of the mistakes some businesses have made in trying to work against the Social Media phenomenon as well as how others have risen to the occasion and ridden the wave to significant success.

This is not a technical how-to manual for setting up things like FaceBook, LinkedIN or Twitter. It is however a manual for how to look at all these new technologies and use them to your advantage by creating winning strategies to embrace and empower your key customers. If nothing else, this book will equip you to make informed decisions if you or your practice gets “slammed” in the sea of social media public opinion.